The Helix Esports Lounge and team logo was a unique project I designed while at Hollyburn Country Club. As someone who was new to the incredibly competitive esports world I was excited to take on this brand creation. The logo would not only reflect the esports lounge but encompass the team that would compete in video gaming tournaments representing young Hollyburn members.

The client wanted a logo that embodied a digital and futuristic characteristic yet super ambiguous. The dots give subtle nod to the shape of a double helix DNA yet can also be interpreted as a cube or hexagon.