7-Eleven Canada
Project: Print & Web Design for National Brand
Deliverables: Point of Purchase Display, Shelf Talkers, Promotional Posters, Online Ads, Stakeholder Collaborations, Store Opening Promotion, Slurpee Online Content, Social Media
Role: Graphic Designer
Skills: Wireframes, Interactive Prototyping, User Research, Interviews
Tools: Photoshop & Illustrator
Collaborators: Design Team of 3, Photographers & Stakeholders
Date: 2011-2013
While at Impact Visual Communications in 2012, I was part of the 7-Eleven Canada design team, where I would be in charge of turning around a high volume of designs for 595 stores all over Canada. I designed a variety of different projects; creating point of purchase displays, window poster promotions and online ads.
Some exciting projects I was able to work on included; Xbox 360’s game Halo 4 collaboration, BC Lions promotion, Mr. Slurpee mascot design and Slurpee Road Maps for Kamloops and Winnipeg.
Although the design is very dated for todays standards, my favourite part was being able to bring customer Slurpee recipes come to life on the dedicated Slurpee Canada website.